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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed anticipating 5070% volumes. That's sobering. I've even seen cases where it's just 2530% at launch. It underscores how crucial capital structure is. Yes. The majority of small growth ideas like ours rely on equity, not debt.
You need equity sponsors who think in the vision and the team. That's costly, however it creates crucial mass, builds awareness, and justifies above-store management.
At Chop Store, we intentionally built strong bases in Phoenix and Dallas initially. That offered us the success to withstand sluggish starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the entire group in-market to support shops, hire, and guarantee culture was big.
Is Fast Casual the Wise Investment?
People often ignore how crucial group is to scaling. How have you approached structure and scaling your group? This is something I'm actually pleased with. Our group took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize development state of mind and profession pathing.
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