Otherwise, they get rose-colored glasses about success in the home market and assume it will equate rapidly. You mentioned anticipating 5070% volumes. That's sobering. I've even seen cases where it's simply 2530% at launch. It highlights how important capital structure is. Yes. A lot of small development concepts like ours depend on equity, not financial obligation.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


You require equity sponsors who think in the vision and the group. That's expensive, but it produces critical mass, constructs awareness, and validates above-store leadership.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


At Chop Store, we intentionally constructed strong bases in Phoenix and Dallas. That gave us the success to stand up to sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas also where our team lived. Having the entire team in-market to support shops, hire, and make sure culture was huge.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


Expansion News: Regional Developments in 2026

Individuals frequently undervalue how vital team is to scaling. Our group took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.

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