Top Investment Opportunities to Watch

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You pointed out expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

So you need equity sponsors who believe in the vision and the group. Another lesson: you need to open 4 to 6 shops in a new market within 2 to 3 years. That's costly, however it produces vital mass, constructs awareness, and justifies above-store management. Without it, you stay sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we deliberately constructed strong bases in Phoenix and Dallas initially. That gave us the success to endure slow starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the entire group in-market to support stores, hire, and make sure culture was huge.

Freddy's Frozen Custard & Steakburgers

Strategic Expansion Targets in 2026

Individuals often ignore how critical team is to scaling. How have you approached structure and scaling your group? This is something I'm actually happy with. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We highlight growth frame of mind and career pathing.